Even though your baby's skin may look perfect, but it is very delicate and is three times more sensitive than adults. So, baby skin needs extra special care throughout the first days, months and years of life. That is why the NEW JOHNSON’S® baby TOP-TO-TOE® wash is an ultra-mild cleanser designed for your baby’s delicate skin and sensitive eyes. It is a safe baby wash product, milder than a baby soap, and is as gentle to the eyes as pure water that soothes your baby during bath time. It’s the #1 choice of hospitals* for a Baby’s bath and gentle enough to cleanse sensitive newborn skin without drying from Day 1. • No More Tears formula • Gentle Care. From Day 1. • As mild as pure water • Hospital’s choice for 1st bath • Clinically proven mild • Recommended by Doctors • pH Balanced & Hypoallergenic • No added parabens, sulphates or dyes • Made with only purposeful ingredients • Transparent. Mild. Visibly Pure. How to Use: • You can use it anytime you bathe your baby. Also use on a soft wet washcloth for in-between bath wash-ups. • Wet baby’s hair and body with warm water. • Apply top-to-toe® with your hand or washcloth • Gently lather, rinse and snuggle.